publication . Article . 2014

The Relationship between Marketing Strategy and Marketing Channels of Communication

Sayed Masud Sayedi; Hassan Soltani; Majid Keshavarz;
Open Access
  • Published: 18 Mar 2014 Journal: International Journal of Academic Research in Business and Social Sciences, volume 4, issue 3 March, pages 345-360
The overall objective of this study is to investigate the relationship between the expansion of marketing channels and marketing strategy is the first to examine the process of a questionnaire containing 19 questions was used as the existing standard. The research population, employees of manufacturing companies and trading company in Iran that their number is 1176 people. Sample size using the formula by including sampling error was estimated at 0.05 confidence level 0.95 times the number of 128 samples were selected by simple random sampling method. After collecting the questionnaires, data, summarization, classification - classification and descriptive statis...
free text keywords: Marketing, Marketing Strategy, Channel Distribution, Customer, Population, education.field_of_study, education, Cronbach's alpha, Marketing strategy, business.industry, business, Descriptive statistics, Confirmatory factor analysis, Marketing mix modeling, Marketing, Simple random sample, Quantitative marketing research, Mathematics

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