publication . Article . 2015

an exploratory study on small business website creation and usage

Chuleeporn Changchit; Tim Klaus;
  • Published: 01 Jan 2015 Journal: Journal of Electronic Commerce in Organizations, volume 13, pages 1-14 (issn: 1539-2937, eissn: 1539-2929, Copyright policy)
  • Publisher: IGI Global
<jats:p>This study aims at exploring the factors related to the implementation of E-commerce websites by small business owners. While large organizations often consider E-commerce as a fundamental piece of their business strategy, small businesses place varying degrees of importance on E-commerce as a strategic tool to business success. Through a survey of small businesses, this study examines the creation and usage of E-commerce websites for small businesses. For companies with only a web presence, as well as for companies with an E-commerce website, the top two reasons for an E-commerce website identified by respondents of this study are to increase the profit...
free text keywords: Market share, Small and medium-sized enterprises, Web presence, Public relations, business.industry, business, Strategic management, E-commerce, Electronic business, Exploratory research, Marketing, Small business, Economics
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