publication . Preprint . 1999

Virtual Travel Agencies - Tourist Value through Travel Information Systems

Anckar, Bill;
Open Access
  • Published: 01 Jan 1999
Abstract
Anckar, B. (1999), ?Virtual Travel Agencies - Tourist Value through Travel Information Systems?. IAMSR Research Report 5/99. Institute for Advanced Management Systems Research, ?bo Akademi University. As electronic commerce enables the tourist service providers to sell their products directly to the consumer, travel agencies are faced with the imminent threat of being by-passed in the travel industry chain in the information age. This paper suggests that virtual travel agencies can compete successfully on electronic markets by offering customers a total service package: A travel information system containing comprehensive and up to the minute travel and destinat...
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