THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES

Article OPEN
Mihai Alexandru Constantin Logofatu (2012)
  • Journal: Revista Tinerior Economisti(The Young Economists Journal), volume 1, issue 18 April, pages 214-219
  • Subject: customer interaction, collaboration, sharing, acting social, customer engagement, social media, business opportunities,
    • jel: jel:M15 | jel:M51
This paper aims to be a short introduction to social media and discusses on few ways in which small and medium sized businesses in Romania can take advantage of this hot topic. Through the use of social media every company can reach a global audience with less effort, t... View more
  • References (2)

    1. Bradley, A. J. How to use social media to tap the collective genius of your and McDonald, customers and employees, Harvard Business Review Press, Chapter M. P 1- The social organization.- 2011

    2. Kaplan, A., ―Users of the world, unite! The challenges and opportunities of Haenlein, M., Social Media‖; Business Horizons 2010; pp.59-68

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