publication . Article . 2012

THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES

Mihai Alexandru Constantin Logofatu;
Open Access
  • Published: 01 Jan 2012 Journal: Revista Tinerior Economisti(The Young Economists Journal), volume 1, issue 18 April, pages 214-219
Abstract
This paper aims to be a short introduction to social media and discusses on few ways in which small and medium sized businesses in Romania can take advantage of this hot topic. Through the use of social media every company can reach a global audience with less effort, time and money. In a world shaped more and more around social platforms the customer behaviour has completely and forever changed and those leaders and organizations that understand and embrace this new type of communication, collaboration and interaction with customers are going to survive over the next five years.
Subjects
free text keywords: customer interaction, collaboration, sharing, acting social, customer engagement, social media, business opportunities,, jel:M15, jel:M51
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Research Papers in Economics
Article . 2012
Provider: Research Papers in Economics

1. Bradley, A. J. How to use social media to tap the collective genius of your and McDonald, customers and employees, Harvard Business Review Press, Chapter M. P 1- The social organization.- 2011

2. Kaplan, A., ―Users of the world, unite! The challenges and opportunities of Haenlein, M., Social Media‖; Business Horizons 2010; pp.59-68

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