THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES

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Mihai Alexandru Constantin Logofatu;
(2012)
  • Journal: Revista Tinerior Economisti(The Young Economists Journal),volume 1,issue 18 April,pages214-219
  • Subject: customer interaction, collaboration, sharing, acting social, customer engagement, social media, business opportunities,
    • jel: jel:M15 | jel:M51

This paper aims to be a short introduction to social media and discusses on few ways in which small and medium sized businesses in Romania can take advantage of this hot topic. Through the use of social media every company can reach a global audience with less effort, t... View more
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