Purchase Involvement of New Car Buyers: A Descriptive Study

Article OPEN
Joseph Abramson; Peggy D. Brewer;
(1993)
  • Journal: American Journal of Business,volume 8,issue 2,pages13-20
  • Subject: Car buyers, Post-purchase satisfaction, Purchase behaviour, Purchase involvement

The purchase of a new automobile is often cited as the quintessence of a high involvement purchase decision; the financial risks and personal relevance of the purchase dictate that car buyers put forth much effort before making a decision. In this research such efforts ... View more
Share - Bookmark