Purchase Involvement of New Car Buyers: A Descriptive Study

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Joseph Abramson; Peggy D. Brewer;
  • Journal: American Journal of Business, volume 8, issue 2, pages 13-20
  • Subject: Car buyers, Post-purchase satisfaction, Purchase behaviour, Purchase involvement

The purchase of a new automobile is often cited as the quintessence of a high involvement purchase decision; the financial risks and personal relevance of the purchase dictate that car buyers put forth much effort before making a decision. In this research such efforts ... View more
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