publication . Preprint . Conference object . 2007

Analysis of the Preferences for a New Convenient Seafood Product: Empirical Application for Spain and Norway

Dopico, D. C.; Ana Alina Tudoran; Olsen, S. O.;
Open Access
  • Published: 01 Jan 2007
Fish and seafood products represent a very healthy food, low in saturated fats and offer an excellent source of protein essential for our health. However, very often, consumer behaviour would seem to infer that seafood products do not rank particularly highly in terms of preference, this being due to the perception of various physical and psychological costs, which represent barriers to consumption. Consequently, there is an opportunity to develop new tailor-made seafood products more adapted to recent demand. The aim of this study is to analyse the overall preference of young consumers for such a new seafood product. The experiments were carried out in two Euro...
free text keywords: consumer behaviour, preferences, seafood, convenience, Demand and Price Analysis,
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