Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets

Article OPEN
Suleyman Barutcu;
  • Journal: Ege Academic Review, volume 8, issue 1, pages 15-32
  • Subject: Mobile Commerce, Mobile Marketing, Consumer Behavior
    • jel: jel:L81 | jel:M31

Advances in information and communication technologies are not only offering new marketing channels to companies but also significantly influencing the ways in which companies conduct their businesses and marketing activities. This paper analyses the possible significan... View more
  • References (18)
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