Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets
Journal: Ege Academic Review, volume 8, issue 1, pages 15-32
Subject: Mobile Commerce, Mobile Marketing, Consumer Behavior
jel: jel:L81 | jel:M31
Advances in information and communication technologies are not only offering new marketing channels to companies but also significantly influencing the ways in which companies conduct their businesses and marketing activities. This paper analyses the possible significan... View more
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