Several considerations regarding the online consumer in the 21st century – a theoretical approach

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Nicoleta-Dorina RACOLTA-PAINA ; Theodora Alexandra LUCA (2010)
  • Journal: Management & Marketing, volume 5, issue 2 Summer
  • Subject: informational society, Internet, online consumer's behavior, online consumer.

In nowadays' informational society, both the rapid pace development of technology and Internet's heavy influence on everyday's life brought along new characteristics to the 21st century consumer. Accordingly, in this little e-s dominated world, it comes as no surprise t... View more
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