publication . Article . 2012

PEST Analysis of Serbia

Ivan Stosic; Drasko Nikolic; Aleksandar Zdravkovic;
Open Access
  • Published: 01 Jan 2012 Journal: Economic Analysis, volume 45, pages 59-73
The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are operating. The authors argue the elements in presented PEST analysis indicate that the current macro-environment is characterized by the dominance of threats and weaknesses with few opportunities and strengths. Consequently, there is a strong need for faster implementation of structural changes in order to eliminate or minimize the impact of weaknesses and threats of the current macro-environment and create more favorable busi...
free text keywords: Pest analysis, Serbia, business climate, macro-environment, strategic management, enterprises, jel:M11
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