PEST Analysis of Serbia

Article OPEN
Ivan Stosic; Drasko Nikolic; Aleksandar Zdravkovic;
(2012)
  • Journal: Economic Analysis,volume 45,pages59-73
  • Subject: Pest analysis, Serbia, business climate, macro-environment, strategic management, enterprises
    • jel: jel:M11

The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are operating. The authors argue t... View more
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