Demand Response to Advertising in the Australian Meat Industry

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Nicholas E. Piggott; James A. Chalfant; Julian M. Alston; Garry R. Griffith;
  • Journal: American Journal of Agricultural Economics,volume 78,issue 2,pages268-279
  • Related identifiers: doi: 10.2307/1243701

The implications of model specification choices for the measurement of demand response to advertising are examined using Australian data. Single-equation models versus complete systems and alternative corrections for autocorrelation are evaluated. Competing advertising ... View more
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