Social Media Communication and Consumer Brand Perceptions

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Rizwan Ali Khadim; Bilal Zafar; Muhammad Younis; (2014)
  • Journal: International Journal of Social Sciences and Management Studies (IJSSMS),volume 1,issue 1 March,pages12-20
  • Subject: Social media communication, brand attitude, brand equity, consumer behavior.

Social media has changed the shape of communication strategies in the corporate world. Corporations are using social media to reach their maximum stakeholders in minimum time at different social media forums. Consumers being an important corporate stakeholder hold signi... View more
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