publication . Preprint . Other literature type . 2008

Is the Lamb Promotion Still Working?

Capps, Oral; Williams, Gary W.; Capps, Oral; Williams, Gary W.;
Open Access
  • Published: 01 Aug 2008
Abstract
This objective of this study is to update last year’s analysis of the effectiveness of the lamb advertising and promotion program of the American Lamb Board (ALB). The main conclusion is that the lamb checkoff program is still working effectively to increase lamb consumption and sales in the United States. The analysis shows that ALB lamb promotion programs have generated roughly 8 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.45 in additional lamb sales per dollar spent on advertising and promotion.
Subjects
free text keywords: Demand and Price Analysis, Livestock Production/Industries, Marketing,, Demand and Price Analysis, Livestock Production/Industries, Marketing
Related Organizations

Capps, Jr., O. and G.W. Williams, Is lamb Promotion Working? Commodity Market Research Report No. CM-01-07, Texas Agribusiness Market Research Center, Texas A&M University, College Station, Texas, November 2007.

Federal Reserve Bank of St. Louis (FRB), Economic Data - FRED, St. Louis, Missouri, 2007. On-line at: http://research.stlouisfed.org/fred2/.

Livestock Marketing Information Center (LMIC), Lakewood, Colorado, data available to members, 2007. On-line at: http://lmic.info/.

U.S. Bureau of Labor Statistics (BLS), “Lamb Price Indices,” Washington, D.C., 2007. On-line at: http://www.bls.gov.

U.S. Department of Agriculture (USDA), “Food Availability Data System,” Economic Research Service, Washington, D.C. Last updated February 15, 2007. On-line at: http://www.ers.usda.gov/data/foodconsumption/FoodAvailIndex.htm.

U.S. Department of Agriculture (USDA), “Food Market Indicators: Farm-to-Retail Price Spreads for Food,” Economic Research Service, Washington, D.C., 2006. On-line at: http://www.ers.usda.gov/Data/FoodMarketIndicators/default.asp?TableSet=3

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publication . Preprint . Other literature type . 2008

Is the Lamb Promotion Still Working?

Capps, Oral; Williams, Gary W.; Capps, Oral; Williams, Gary W.;