Is the Lamb Promotion Still Working?

Preprint OPEN
Capps, Oral, Jr.; Williams, Gary W.;
  • Subject: Demand and Price Analysis, Livestock Production/Industries, Marketing,

This objective of this study is to update last year’s analysis of the effectiveness of the lamb advertising and promotion program of the American Lamb Board (ALB). The main conclusion is that the lamb checkoff program is still working effectively to increase lamb consum... View more
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