Optimal Entry Timing in Markets with Social Influence

Article OPEN
Yogesh V. Joshi; David J. Reibstein; Z. John Zhang;
(2009)
  • Journal: Management Science,volume 55,issue 6 June,pages926-939
  • Related identifiers: doi: 10.1287/mnsc.1080.0993
  • Subject: market entry, social influence, optimal timing, brand extension
    acm: ComputingMilieux_LEGALASPECTSOFCOMPUTING

Firms routinely face the challenging decision of whether to enter a new market where a firm's strong presence in an existing market has a positive influence (the leverage effect) on product adoption in the new market, but the reciprocal social influence on the existing ... View more
Share - Bookmark