Integrated Manufacturing Strategy: A Prerequisite for Environmental Excellence

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W. Rocky Newman; Mark D. Hanna; William E.Youngdahl;
  • Journal: American Journal of Business, volume 9, issue 2, pages 7-14
  • Subject: Corporate strategy, Environmental excellence, Manufacturing strategy
    • jel: jel:R00 | jel:Z0

This paper is based upon a framework which links the effective integration of manufacturing strategy into overall corporate strategy (Wheelwright and Hayes 1985) and corporate attainment of environmental excellence (Winsemius and Guntram 1992). By exploring the practica... View more
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