Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process.

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Webster, Cynthia;
  • Journal: Journal of Consumer Research, volume 21, issue 2 September, pages 319-31
  • Related identifiers: doi: 10.1086/209400

The research reported in this article investigated the relationship between Hispanic ethnic identification and marital roles as couples proceed through the purchase decision process. Significant differences were found among the Hispanic ethnic identification groups in m... View more
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