Specialisation as a trend in modern hotel industry

Preprint OPEN
Nadia Pavia; Jasmina Gržinić; Tamara Floričić;
(2014)
  • Subject: hotels, repositioning, selective offer, destination, quality, specialised label
    • jel: jel:L83
    acm: GeneralLiterature_INTRODUCTORYANDSURVEY | ComputingMilieux_MISCELLANEOUS

Purpose – In this paper, the importance of the organisation of specialised hotel offer is researched, as well as its competitiveness in the market. The research goal is determination of changes in hotel competitiveness levels following implementation of specialised labe... View more
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