publication . Preprint . 2014

Specialisation as a trend in modern hotel industry

Nadia Pavia; Jasmina Gržinić; Tamara Floričić;
Open Access
  • Published: 01 May 2014
Purpose – In this paper, the importance of the organisation of specialised hotel offer is researched, as well as its competitiveness in the market. The research goal is determination of changes in hotel competitiveness levels following implementation of specialised label standards for the purposes of as high as possible quality organisation of the hotel industry in destination and resource valorisation. Design – The paper is conceived in the way that it presents Croatian hotel industry problem areas from different aspects. First of all, the problem is researched from the legislative aspect, followed by research on positions in specialisation in the Croatian hote...
ACM Computing Classification System: GeneralLiterature_INTRODUCTORYANDSURVEYComputingMilieux_MISCELLANEOUS
free text keywords: hotels, repositioning, selective offer, destination, quality, specialised label, jel:L83
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