publication . Preprint . 2009

Corporate design of the faculties oriented on management in the Slovak republic

Misun, Juraj;
Open Access
  • Published: 01 Jan 2009
Abstract
The corporate design belongs along with the corporate communication and the corporate behavior to the set of instruments of the corporate identity. Through the corporate design the company introduces itself to the environment. The components of the corporate design are the logotype/brand, the corporate type, the corporate color, the raster, the product design and the communication design. Maybe the most visible medium of the corporate design is in the mean time the World Wide Web. The corporate identity is despite its name used also by state institutions, just like universities and colleges. On the most visible instrument of the corporate identity, what corporat...
Subjects
free text keywords: corporate design, corporate image, corporate behaviour, corporate identity, study program, universities, jel:M19, jel:M39

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