Role of Sensory Attributes in the Food Marketing: An Exploratory Analysis in the Italian Organic Food Producers

Other literature type, Preprint, Conference object English OPEN
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika;
  • Publisher: ILB Press
  • Embargo end date: 2011-12-21
  • Identifiers: doi: 10.18461/pfsd.2011.1104
  • Subject: Organic food, sensory attributes, organic food producers, sensory marketing, organic consumers, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety, Marketing, | SENSORY ATTRIBUTES | ORGANIC CONSUMERS | ORGANIC FOOD | ORGANIC FOOD PRODUCERS | SENSORY MARKETING

This paper explores in-depth sensory experiences, expectations and perceptions of organic producers regarding the role played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews supported by semi-structured ... View more
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