Sacred and profane view of Christmas in advertising

Article OPEN
Mădălina MORARU (BUGA) (2013)
  • Journal: Romanian Journal of Journalism and Communication, issue 4, pages 26-38
  • Subject: Religious behaviour, sacralization, commercialism, glocalized Christmas.
    • jel: jel:M37

This article investigates the way seasonal advertising campaigns convey the paradoxical relationship between sacred and profane views of Christmas. The following research reveals the differences between commercialized and religious Christmas celebrations by analyzing th... View more
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