Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell

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Jinhong Xie; Steven M. Shugan;
  • Journal: Marketing Science, volume 20, issue 3 June, pages 219-243
  • Identifiers: doi: 10.1287/mksc.
  • Subject: Pricing, Advance Selling, Advance Pricing, Tickets, State-Dependent Utility, Services Marketing, Dynamic Pricing
    acm: ComputingMilieux_COMPUTERSANDSOCIETY | TheoryofComputation_MISCELLANEOUS

Advance selling occurs when sellers allow buyers to purchase at a time preceding consumption (Shugan and Xie 2000). Electronic tickets, smart cards, online prepayments, and other technological advances make advance selling possible for many, if not all, service provider... View more
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