Buying Impulsive Trait: An effective moderator for shopping emotions and perceived risk

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Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot;
(2014)
  • Subject:
    mesheuropmc: education | health care economics and organizations | digestive, oral, and skin physiology

The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant relationship with impulsive buying behavior. Aro... View more
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