Visual persuasion with physically attractive models in ads: An examination of how the ad model influences product evaluations

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Söderlund, Magnus; Lange, Fredrik;
  • Subject: Attitude toward the ad model; attitude toward the product; physical attractiveness; emotions; appraisals

This paper examines the prevalent advertising practice of visually juxtaposing an anonymous, physically attractive ad model and a product in terms of its effects on the attitude toward the product. In this appeal, in which there are no explicit verbal claims about how t... View more
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