publication . Preprint . 2014

PESTEL analysis of tourism destinations in the perspective of business tourism (MICE)

Marina Gregorić;
Open Access
  • Published: 01 May 2014
Abstract
Purpose of this research is to apply PESTEL analysis on two different destinations (Croatia and Qatar) in order to find our their specific attributes as well as to analyse weather we can learn from their advantages and disadvantages due to the fact that one is rich on natural attractions while other one is mostly characterised by humand made attractions. Design is done by using the core of PESTEL analysis where each destination is analysed according to political, economical, socio-cultural, technological, ecological and legal factors influencing their current situation, growth and potential development. Methodology used in this paper is application of PESTEL ana...
Subjects
free text keywords: MICE, Business tourism, PESTEL, Analysis, Destination, jel:L83

Berc Radišić, B., Marketing turističkoga proizvoda destinacije, Fakultet za menadžement u turizmu i ugostiteljstvu, Opatija, 2009.

Buble, M., Međunarodni menadžment, Lares plus d.o.o., Zagreb, 2009.

Črnjar, M. i Črnjar, K.: Menadžment održivog razvoja, ekonomija, ekologija, zaštita okoliša, Fakultet za menadžment u turizmu i ugostiteljstvu u Opatiji, Sveučilište u Rijeci, Glosa, Rijeka, 2009. [OpenAIRE]

Davidson, R., Cope, B., Business Travel: Conferences, Insentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel, Pearson Education Limited, Essex, Great Britain, 2003.

Johnson, G. and Scholes, K., Exploring Corporate Strategy, text and cases, Prentice Hall, Hemel Hempstead, 2002.

Kotler, P., Bowen, J., Makens, J., Marketing for hospitality and tourism, Pearson Education International, Inc, New Jersey, 2003.

Magaš, D., Razvoj hrvatskog turizma: koncepcija dugoročnog razvoja, Adamić, Rijeka, 2000.

Magaš, D., Turistička destinacija, Hotelijerski fakultet Opatija, Opatija, 1997.

Middleton, V., Marketing in Travel and Tourism, Butterworth-Heinemann, UK, 2001.

Mrnjavac, E.: Promet u turizmu, Fakultet za turistički i hotelski menadžment, Opatija, 2006.

Richards, Bill, Marketing turističkih atrakcija, festivala, i posebnih događanja, Potekom, Zagreb, 1997.

Rogers, T.: Conferences and conventions, A global industry, Butterworth-Heinemann, UK, 2008.

Selska Cesta 119, 10000 Zagreb

Tel: 01 4002301

Fax: 01 4002302

Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue