publication . Preprint . 2014

PESTEL analysis of tourism destinations in the perspective of business tourism (MICE)

Marina Gregorić;
Open Access
  • Published: 01 May 2014
Purpose of this research is to apply PESTEL analysis on two different destinations (Croatia and Qatar) in order to find our their specific attributes as well as to analyse weather we can learn from their advantages and disadvantages due to the fact that one is rich on natural attractions while other one is mostly characterised by humand made attractions. Design is done by using the core of PESTEL analysis where each destination is analysed according to political, economical, socio-cultural, technological, ecological and legal factors influencing their current situation, growth and potential development. Methodology used in this paper is application of PESTEL ana...
free text keywords: MICE, Business tourism, PESTEL, Analysis, Destination, jel:L83

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