Consumer Preferences for Cluster Raisins: A Focus Group Investigation

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Phillips, Jon C. ; Matt, Garrett R. ; Drukin, April ; Campeau-McAllister, Kimberly ; Campeau-McAllister, Nicole ; Solis, Marco ; Gipson, Tenisha (2006)
  • Subject: Marketing,

The U.S. raisin industry has experienced a decline in acreage and in number of growers in recent years. One firm is trying a novel approach to marketing raisins, namely, by marketing them still attached to the vine. This product is called cluster raisins. In order to ex... View more
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