AN EXPLORATORY ANALYSIS OF FAMILIARITY AND WILLINGNESS TO USE ONLINE FOOD SHOPPING SERVICES IN A LOCAL AREA OF TEXAS

Article OPEN
Hiser, Jennifer; Nayga, Rodolfo M., Jr.; Capps, Oral, Jr.;
(1999)
  • Subject: Consumer/Household Economics,
    acm: ComputingMilieux_MISCELLANEOUS

Online food shopping is not only one of the newest innovations in grocery shopping but also one of the many services integrating the changing needs of consumers and the increasing use of modern technology. A survey was conducted in the Bryan/College Station area of Texa... View more
Share - Bookmark