Does the Color of Feedback Affect Investment Decisions?

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Tal Shavit; Mosi Rosenboim; Chen Cohen;
  • Journal: International Journal of Applied Behavioral Economics (IJABE),volume 2,issue 3 July,pages15-26
  • Related identifiers: doi: 10.4018/ijabe.2013070102

This paper presents a multi-period experiment that extends a classic experiment on investment allocation preferences by adding colors to the feedback returned to participants. The results show that investors allocate the same proportion of their investment to the stock ... View more
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