publication . Article . 2011

Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities

Corina ŞERBAN;
Open Access
  • Published: 01 Dec 2011 Journal: ECONOMIA seria MANAGEMENT / ECONOMY - MANAGEMENT series, volume 14, issue 2 December, pages 553-562
Abstract
Nowadays, social marketing practices represent an important part of people’s lives. Consumers’ understanding of the need for change has become the top priority for social organizations worldwide. As a result, the number of social marketing programs has increased, making people reflect more on their behaviors and on the need to take action. Competition in social marketing can bring many benefits. The more programs initiated, the more people will start to involve in society’s problems, hereby contributing to beneficial causes. However, social organizations are in the search for competitive advantages to differentiate them on the market. This paper aims to present ...
Subjects
free text keywords: competition, social marketing program, online environment, non-profit organization, social marketing, consumer behaviour., jel:C52, jel:D11, jel:L31, jel:M31, competition, social marketing program, online environment, non-profit organization, social marketing, consumer behaviour, Business, HF5001-6182
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publication . Article . 2011

Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities

Corina ŞERBAN;