Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities

Article OPEN
Corina SERBAN;
(2011)
  • Journal: ECONOMIA seria MANAGEMENT / ECONOMY - MANAGEMENT series, volume 14, issue 2 December, pages 553-562
  • Subject: competition, social marketing program, online environment, non-profit organization, social marketing, consumer behaviour.
    • jel: jel:D11 | jel:M31 | jel:L31 | jel:C52

Nowadays, social marketing practices represent an important part of people’s lives. Consumers’ understanding of the need for change has become the top priority for social organizations worldwide. As a result, the number of social marketing programs has increased, making... View more
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