The Marketing Concept

Article OPEN
Günay, Gülgün Nazan;
  • Journal: Ege Academic Review, volume 1, issue 1, pages 115-140
  • Subject:
    • jel: jel:M3

Since the term "Market Orientation" is recognised as the critical factor in business success there has been an overwhelming increase in research issues linking market orientation with company performance. The term market orientation has been employed by scholars to indi... View more
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