Comparative Analysis of Competitive Strategy Implementation

Article OPEN
Maina A. S. Waweru;
(2011)
  • Journal: Journal of Management and Strategy,volume 2,issue 3 September,pages49-61
  • Subject: Competitive Strategy, Generic Strategy, Strategy Implementation, Implementation Predictors

This paper presents research findings on Competitive Strategy Implementation which compared the levels of strategy implementation achieved by different generic strategy groups, comprising firms inclined towards low cost leadership, differentiation or dual strategic adva... View more
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