DEMOGRAPHIC PROFILE OF ADVENTURE TOURISTS IN PRETORIA

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Melissa Jeanette Lötter; Sue Geldenhuys; Marius Potgieter;
(2012)
  • Journal: Global Journal of Business Research, volume 6, issue 4, pages 97-109
  • Subject: Tourism; Adventure Tourism; Market Segmentation; Demographic Profiles

It is difficult to examine different motivations and segment differentiations in niche markets such as adventure tourism seeing that it is not a well-defined segment in the discipline of tourism studies. In order to assist adventure tourism companies towards identifying... View more
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