publication . Article . 2012

DEMOGRAPHIC PROFILE OF ADVENTURE TOURISTS IN PRETORIA

Melissa Jeanette Lötter; Sue Geldenhuys; Marius Potgieter;
Open Access
  • Published: 01 Jan 2012 Journal: Global Journal of Business Research, volume 6, issue 4, pages 97-109
Abstract
It is difficult to examine different motivations and segment differentiations in niche markets such as adventure tourism seeing that it is not a well-defined segment in the discipline of tourism studies. In order to assist adventure tourism companies towards identifying and developing effective marketing strategies to attract or penetrate the adventure niche market, this study aims to contribute towards the current understanding of adventure tourists in Pretoria by compiling a demographic profile of such tourists. Two hundred and fifty adventure tourists participated in this study; however, the sample that realized was 234, providing a 93.6% response rate. The r...
Subjects
free text keywords: Tourism; Adventure Tourism; Market Segmentation; Demographic Profiles
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