This paper aims at presenting an in-depth review of the new economic relationships associated with the advent of e-commerce in the daily lives of consumers in Bulgaria, which greatly contributes to change and adapt to the modern business environment as well as to the new processes. In the paper are considered both - advantages and disadvantages of the current business models. I have tried to outline with short subsections each business model which is deployed in the market. There are some of the most famous Bulgarian reality examples that give a clear picture of the successful development of various models in virtual markets.
free text keywords: Business model, Internet, Process, E-commerce, jel:L1, jel:L21, jel:M11, jel:M31