Social Learning and Optimal Advertising in the Motion Picture Industry

Preprint OPEN
Ohio University; Department of Economics; Hailey Hayeon Joo;
  • Subject:
    acm: ComputingMilieux_MISCELLANEOUS

Social learning is thought to be a key determinant of the demand for movies. This can be a double-edged sword for motion picture distributors, because when a movie is good, social learning can enhance the effectiveness of movie advertising, but when a movie is bad, it c... View more
  • References (34)
    34 references, page 1 of 4

    Ackerberg, D. A. (2003). Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination, International Economic Review 44(3): 1007{1040.

    Beck, J. (2007). The Sales E®ects of Word of Mouth: a Model for Creative Goods and Estimates for Novels Journal of Cultural Economics 31(1): 5{23.

    Berry, S. (1994). Estimating discrete choice models of product di®erentiation, RAND Journal of Economics 25(2): 242{262.

    Berry, S., Levinsohn, J. & Pakes, A. (1995). Automobile Prices in Market Equilibrium, Econometrica 63(4): 841{890.

    Berry, S., Levinsohn, J. & Pakes, A. (2004). Di®erentiated Products Demand Systems from a Combination of Micro and Macro Data: The New Vehicle Market, Journal of Political Economy 112(1): 68{104.

    Colussi, A. (2006). Migrants' Networks: An Estimable Model of Illegal Mexican Migration. Mimeo, University of Western Ontario.

    De Vany, A. & Walls, W. D. (1996). Bose-Einstein dynamics and Adaptive Contracting in the Motion Picture Industry, Economic Journal 106: 1493{1514.

    Dellarocas, C. (2003). The Digitization of Word-of-Mouth: Promise and Challenges of Online Reputation Systems, Management Science 49(10): 1407{1424.

    Einav, L. (2006). Seasonality in the U.S. Motion Picture Industry, RAND Journal of Economics 61(4): 631{653.

    Elberse, A. (2007), The Power of Stars: Do Star Actors Drive the Success of Movies? Journal of Marketing 71(4): 102{120.

  • Related Organizations (1)
  • Metrics
Share - Bookmark