Social Learning and Optimal Advertising in the Motion Picture Industry

Preprint OPEN
Ohio University; Department of Economics; Hailey Hayeon Joo;
(2009)
  • Subject:
    acm: ComputingMilieux_MISCELLANEOUS

Social learning is thought to be a key determinant of the demand for movies. This can be a double-edged sword for motion picture distributors, because when a movie is good, social learning can enhance the effectiveness of movie advertising, but when a movie is bad, it c... View more
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