publication . Article . 2015

The Impact of Online Additional Reviews on Consumer's Purchase Process

Tiantian Shen; Qi Dai; Ran Wang; Qinglong Gou;
Restricted
  • Published: 01 Jan 2015 Journal: International Journal of Information Systems and Social Change, volume 6, pages 24-40 (issn: 1941-868X, eissn: 1941-8698, Copyright policy)
  • Publisher: IGI Global
Abstract
<jats:p>As the supplement of buyers' original reviews on products, online additional reviews were supported by some B2C websites recently. That is to say, consumers could post their recommendations or comments again in several months. This paper attempts to measure the impacts of additional reviews on consumers, as well as to investigate whether they are different from those of original ones. Our results not only indicate that purchasing intention, attitude certainty and after-sales service have significant relationship with additional reviews, but also show that additional reviews have greater influence on consumers than original ones. But contrary to our expec...
Subjects
free text keywords: Product type, Advertising, Certainty, media_common.quotation_subject, media_common, Purchasing, Computer science, Marketing
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publication . Article . 2015

The Impact of Online Additional Reviews on Consumer's Purchase Process

Tiantian Shen; Qi Dai; Ran Wang; Qinglong Gou;