publication . Article . 2014

Chief Marketing Officer and the Challenge of Digital Maturity

PURCAREA, Ioan Matei; NEGRICEA, Costel Iliuta;
Open Access
  • Published: 01 Jan 2014 Journal: Holistic Marketing Management Journal Volume 4 Issue 3, volume 4, issue 3 09, pages 28-36
Abstract
Digital is the new normal today, the digitally transformation allowing step by step a closer connection with customers, and accordingly answer to the new requirements of the supply chain management. The rules of engagement are changed by the digital lives of customers, the digital leaders creating value across physical/digital products, services, and experience. Chief Marketing Officer (CMO) is proving a more devoted personal attention and a more directly involvement in digital initiatives, the leading marketers wanting greater levels of integration in their digital marketing suite, and embracing new social and mobile location-based tactics. Digital customer eng...
Subjects
free text keywords: Digitally Transformation; Digital Maturity; Chief Marketing Officer; Digital Marketing, Digital Customer Engagement, jel:L81, jel:L86, jel:M15, jel:M31, jel:O33

2011 Customer Experience Impact Report. Getting to the Heart of the Consumer and Brand Relationship, Oracle, 2012, oracle.com, available at: http://www.oracle.com/us/products/applications/cust -exp-impact-report-epss1560493.pdf

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