Quality Control Versus Innovation in Research on Marketing

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JS Armstrong;
  • Subject: quality control, innovation, research, marketing
    • jel: jel:A

Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of ... View more
  • References (17)
    17 references, page 1 of 2

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