publication . Article . 2007

MARKETING AND SUSTAINABLE TOURISM

Silvia Muhcină;
Open Access
  • Published: 01 Jan 2007 Journal: Theoretical and Applied Economics, volume 11(516)(supplement)(vol2), issue 11(516)(supplement)(vol2) November, pages 127-132
Abstract
Among others, tourism marketing has the purpose to facilitate the process of conceiving and developing those specific tourism products, which better corresponding to different tourists categories' needs. These products are created going from utilization of some natural and human resources, considered as tourism attraction. In the sustainable development spirit, marketers must conceive harmonious tourism product policies; as to satisfy the actual tourists' needs and future tourists generation' needs also, by using the natural environment elements in an equilibrated way.
Subjects
free text keywords: tourism; marketing; sustainable.

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