publication . Article . 1995

Experiences from the Pharmaceutical Industry

Bettina Schwarzer;
Open Access
  • Published: 01 Jan 1995 Journal: Journal of Global Information Management (JGIM), volume 3, issue 1 January, pages 5-17
Abstract
Despite the widely acknowledged importance information technology plays in multinational corporations, many companies lack an understanding of when and how to (re)organize global IS management. The issues of timing and organization of global IS management, however, seem to be of utmost importance in a company’s attempt to implement a new, global business strategy. Based on three case studies from the pharmaceutical industry, this paper analyzes the sequence in which business strategy, organizational structure and global IS strategy/structure should be designed to respond to changes in the competitive environment. Furthermore, it argues that new ways of designi...
Subjects
free text keywords: Management Science and Operations Research, Strategy and Management, Business and International Management, Information Systems and Management, Computer Science Applications, Knowledge management, business.industry, business, Strategic management, Information technology, Global business, Economics, Multinational corporation, Organizational structure, Information processing, Global strategy, Pharmaceutical industry, Marketing
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publication . Article . 1995

Experiences from the Pharmaceutical Industry

Bettina Schwarzer;