Understanding E-Marketing as a Firm’s Promotional tool and Its Impact on Consumer Perception

Article OPEN
Zulqurnain Ali; Saira Ejaz; Asma Aleem; Muhammad Usman Saeed; Faisal Altaf Tahir; Muhammad Kashif;
(2015)
  • Journal: International Journal of Academic Research in Business and Social Sciences, volume 5, issue 3 March, pages 365-379
  • Subject: E-marketing, consumer perception, internet marketing, email marketing, mobile marketing, web marketing

The rapid adoption of internet and related technologies as a promotional tool has made it imperative for firm’s marketing plan. As internet presence is essential for a firm survival, so it has changed the way of doing businesses altogether. In this study, we empirically... View more
Share - Bookmark