Pimping climate change: Richard Branson, global warming, and the performance of green capitalism

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Scott Prudham;
  • Journal: Environment and Planning A,volume 41,issue 7 July,pages1,594-1,613

On 21 September 2006 UK über-entrepreneur and Virgin Group Chairman Richard Branson pledged approximately £1.6 billion, the equivalent of all the profits from Virgin Atlantic and Virgin Trains for the next ten years, to fighting climate change. Since then, Branson has r... View more
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