Discovering and Promoting Commodity Health Attributes: Programs and Issues

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Carman, Hoy F.;
(2007)
  • Subject: health, nutrition, food, marketing, promotion, Food Consumption/Nutrition/Food Safety,
    mesheuropmc: food and beverages

There is a growing consumer segment demanding healthy foods and diets, health and nutrition messages can expand food demand, and governments in the U.S. and EU, faced with increasing obesity and associated health outcomes, want consumers to have reliable information to ... View more
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