publication . Article . 1993

Food Marketing Technology and Contingency Market Valuation

Garth J. Holloway; Anthony C. Zwart;
Open Access
  • Published: 01 Jan 1993 Journal: American Journal of Agricultural Economics, volume 75, issue 3, pages 624-631
Abstract
Marketing activities are introduced into a rational expectations model of the food marketing system. The model is used to evaluate effects of alternative marketing technologies on the distribution of the benefits of contingency markets in agriculture. Benefits depend on two parameters: the cost share of farm inputs and the elasticity of substitution between farm and nonfarm inputs in food marketing. Over a broad spectrum of technologies, consumers are likely to be the net beneficiaries and farmers the net losers from the provision of contingency markets.
Subjects
free text keywords: Agricultural and Biological Sciences (miscellaneous), Economics and Econometrics, Marketing effectiveness, Marketing management, Economics, Microeconomics, Agricultural marketing, Return on marketing investment, Food marketing, Farm Gate Marketing, business.industry, business, Marketing research, Marketing strategy
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publication . Article . 1993

Food Marketing Technology and Contingency Market Valuation

Garth J. Holloway; Anthony C. Zwart;