Food Marketing Technology and Contingency Market Valuation

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Garth J. Holloway; Anthony C. Zwart;
  • Journal: American Journal of Agricultural Economics, volume 75, issue 3, pages 624-631
  • Identifiers: doi: 10.2307/1243569

Marketing activities are introduced into a rational expectations model of the food marketing system. The model is used to evaluate effects of alternative marketing technologies on the distribution of the benefits of contingency markets in agriculture. Benefits depend on... View more
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