CONSUMER RESPONSES TO ONLINE FOOD RETAILING

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Morganosky, Michelle A.; Cude, Brenda J.;
(2001)
  • Subject: Consumer/Household Economics, Research and Development/Tech Change/Emerging Technologies,
    mesheuropmc: health care economics and organizations | technology, industry, and agriculture

Consumer behavior in the context of online food retail channels is analyzed. The research is a follow-up to an earlier study conducted in early 1998 on consumer response to online food shopping. In the 1998 study (N=243), a majority of the sample (51 percent) were "new"... View more
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