FRANCHISE RELATIONSHIP: FRANCHISEES’ SATISFACTION

Article OPEN
Zlatica Kavic; Mario Sercer;
(2014)
  • Journal: Interdisciplinary Management Research,volume 10,pages77-84
  • Subject: franchising, franchisor, franchisee satisfaction, relationship, auto - industry
    • jel: jel:M21

Franchise as business method especially popular become in second half od 20th century (Khams, 2013.,78).Since than as a significant factor in business growth and lever of economic development attracts researches attention. In contest of franchise way of doing business, ... View more
Share - Bookmark