publication . Article . 2014

FRANCHISE RELATIONSHIP: FRANCHISEES’ SATISFACTION

Zlatica Kavic; Mario Sercer;
Open Access
  • Published: 01 Jan 2014 Journal: Interdisciplinary Management Research, volume 10, pages 77-84
Abstract
Franchise as business method especially popular become in second half od 20th century (Khams, 2013.,78).Since than as a significant factor in business growth and lever of economic development attracts researches attention. In contest of franchise way of doing business, relation between franchisor and franchisee is crucial for success, not only for the individual member of franchise but for entire franchise system. Franchise relationship actually begins with meeting the needs of clients through cooperation of franchisor and franchisee. Each party is directly interesed in success of franchise. The element that varies franchise from most other forms ofbusiness is a...
Subjects
free text keywords: franchising, franchisor, franchisee satisfaction, relationship, auto - industry, jel:M21
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