Optimization Strategy to Capitalize on the Romanian Tourism Potential

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PhD Lecturer Dindire Laura; PhD Reader Dugan Silvia;
  • Journal: Ovidius University Annals, Economic Sciences Series,volume X,issue 1 May,pages968-972
  • Subject: capitalize, romanian tourism potential, promotional strategy
    • jel: jel:R19

An important direction of the improvement of promotional activities achieved both by the decisional governmental and non-governmental organisms within the tourist services sector and by the tourism firms, both on an intern and international level, is the promotional str... View more
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