publication . Article . 2015

Mechanisms for the Creation of Innovation in Contemporary Business and Economy

Slawomir Czarniewski;
Open Access
  • Published: 27 Jan 2015 Journal: International Journal of Academic Research in Accounting, Finance and Management Sciences, volume 5 (eissn: 2225-8329, Copyright policy)
  • Publisher: Human Resources Management Academic Research Society (HRMARS)
Abstract
Innovation differentiates the company from the competition, attracts new customers and generates revenue. The struggle for customers requires constant innovation, the result of which must be the creation of new value for customers. Innovation which provides new value for customers manifests itself in the form of new products, technologies, ideas and systems, reflected in satisfaction and customer loyalty. Innovation is considered a basis of business development, competition and growth. As a result of innovation, significant changes take place in the scope and manner of commissioning and using resources, leading to changes in the strategic position of the enterpr...
Subjects
free text keywords: Innovations, competition, new products, development, management, Open innovation, Revenue, Innovation management, Loyalty business model, Product innovation, Business development, Project commissioning, Economics, Marketing, Economy
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publication . Article . 2015

Mechanisms for the Creation of Innovation in Contemporary Business and Economy

Slawomir Czarniewski;