Success Factors of Biotechnology Industry Based on Triangular Fuzzy Number
Triangular fuzzy number, Biotechnology industry, Evaluation of success factors, Agribusiness,
Based on the theory of competitive advantage and value chain, this paper establishes the indicator system, and develop the strategic framework using the fuzzy Delphi method. Then the triangular fuzzy number model is established using Fuzzy Analytic Hierarchy Process, and the key factors influencing biotechnology industry are extracted. The results show that in terms of weight, the key factors influencing the success of biotechnology industry are sequenced as follows: â€œopen innovation capacityâ€ , â€œquality and cost control abilityâ€ , â€œadvanced customer-oriented product manufacturing capacityâ€ , â€œtechnology R & D personnel's capacityâ€ , â€œbrand image building capacityâ€ , â€œlogistics and sales capacityâ€ , â€œgrasping the market demand trendsâ€ . The manufacturers and government decision-making body can use this as the basis, to promote the development of the biotechnology industry.