Strategic Marketing Problems in the Uganda Maize Seed Industry

Article OPEN
Larson, Donald W.; Mbowa, Swaibu;
  • Subject: Strategic marketing, Maize seed, Market reforms, Uganda, Crop Production/Industries, Marketing,

Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid varieties in a modernizing third world country such as Uganda. The maize seed industry of Uganda has changed dramatically from a government owned, controlled, ... View more
Share - Bookmark