Strategic Marketing Problems in the Uganda Maize Seed Industry

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Larson, Donald W. ; Mbowa, Swaibu (2004)
  • Subject: Strategic marketing, Maize seed, Market reforms, Uganda, Crop Production/Industries, Marketing,

Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid varieties in a modernizing third world country such as Uganda. The maize seed industry of Uganda has changed dramatically from a government owned, controlled, ... View more
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