publication . Article . 2004

Strategic Marketing Problems in the Uganda Maize Seed Industry

Larson, Donald W.; Mbowa, Swaibu;
Open Access
  • Published: 01 Jan 2004
Abstract
Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid varieties in a modernizing third world country such as Uganda. The maize seed industry of Uganda has changed dramatically from a government owned, controlled, and operated industry to a competitive market oriented industry with substantial private firm investment and participation. The new maize seed industry is young, dynamic, growing and very competitive. The small maize seed market is already crowded with six firms and the possibility of new entrants including more foreign firms. Maize seed firms must develop a marketing plan (marketing strategy and ...
Subjects
free text keywords: Strategic marketing, Maize seed, Market reforms, Uganda, Crop Production/Industries, Marketing,
Related Organizations

Kotler, Philip and Gary Armstrong. (2004). Principles of Marketing, Prentice Hall, Upper Saddle River, NJ. Tenth Edition.

Uganda Seed Trade Association, (December 2002).cited in “Seed Market Survey” Investment in Developing Export Agriculture (IDEA Project) Chemonics International Inc. Kampala, Uganda and Washington, D.C.

Uganda Seed Trade Association. (2003). Personal interview with the association director.

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