Gift Giving in Hong Kong and the Continuum of Social Ties.

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Joy, Annamma;
  • Journal: Journal of Consumer Research,volume 28,issue 2 September,pages239-56
  • Related identifiers: doi: 10.1086/322900

This article explores gift-giving practices using data collected through interviews in Hong Kong. I argue that Chinese culture promotes the familial over the private self and that the attainment of family-oriented goals represents an important measure of self-realizatio... View more
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