Brand-Supermarket Demand for Breakfast Cereals and Retail Competition

Article OPEN
Benaissa Chidmi; Rigoberto A. Lopez; (2007)

The Berry, Levinsohn, and Pakes (1995) market equilibrium model is extended to the supermarket chain level to examine consumer choices and retail competition for thirty-seven brands of breakfast cereals in Boston. Estimated taste parameters for product characteristics v... View more
Share - Bookmark