A stochastic dynamic programming model for valuing exclusivity from encroachment in franchising

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S Tikoo; S Liu; S K Nair;
(2012)
  • Journal: Journal of the Operational Research Society,volume 63,issue 2 February,pages151-159

Valuing territorial exclusivity in franchising is difficult because of the uncertainty associated with variables such as future franchise sales and brand strength. We present a stochastic dynamic programming model to value the exclusivity option from the perspective of ... View more
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